About Us

Hort-americas-brochure-downloadIndustry Leading Knowledge in Commercial Hydroponic Vegetable Production, Vertical Farming, Urban Farming, Urban Agriculture, Engineered Substrates, Fertilizers and LED Grow Lights

At Hort Americas, LLC we are dedicated to playing an integral role in the different niches of commercial horticulture. We work closely with manufacturers from around the world to bring the highest quality, technically advanced and most cost effective products to the greenhouse growers in Canada, the United States, the Caribbean and Mexico.

Hort Americas is currently manufacturing orchid substrates, hydroponic fertilizers and is a trusted Horticultural LED LIGHT Grow Supplier. Hort Americas is also a well trusted partner of GE, PL Lights, Sharp, Grodan, Riococo, Bato, Netafim and many other industry leading suppliers.

Headquartered in Fort Worth (Texas, USA) Hort Americas has partnered with the Dutch Company Horticoop Bv (see www.horticoop.com for more info about the parent company) to insure top level technical support, global perspective and corporate stability. Hort Americas also has staff strategically located to make sure we reliably service the local needs of our customer base.


We are a proud sponsor of UrbanAgNews.com and TourDeFresh.com

Our Vision

To become North America’s leading horticultural supplier of goods and services.


Our Mission

To link the global manufacturers and providers of horticultural goods, services and technologies with the North American greenhouse grower/distributor community timely, efficiently and effectively.


Currently Hort Americas is offering these unique items:

Hort Americas Orchid Mix

Hort Americas Hydroponic Fertilizer

Hort Americas Riococo Closed Bottom Organic Plug (CBOP)

Vertical Farming Cart 2.0

GreenPods – In a joint venture with GCon Manufacturing

eBook: Tomato Greenhouse Roadmap

Hort Americas is constantly working on developing and designing products and tools that will help lead and inspire future horticulturalist and farmers. From Growing Media to Multilayered Vertical Farming Systems to Growth Chambers to using LED technologies Hort Americas is pushing the limits.


Sales Team

John Frey, Regional Sales Manager

John Frey is an Iowan, educated at the University of Iowa as a civil engineer. He spent 13 years in the forest products industry with Weyerhaeuser, last as sales manager. He then moved to Denver to manage a start-up building materials company. In 2008 he began work searching for innovation in the horticulture sector – trading trees for food & flowers (well, there’s still a “tree component” … now helping those who grow and plant them!). John has been part of the Hort Americas sales and marketing team since its inception, covering the Rocky Mountain region.

Tony Beckmann, Regional Sales Manager

Tony started his horticulture career carrying plants out to customers at the family garden center in St. Louis, MO. By his early twenties he satisfied his passion for horticulture designing and installing landscapes at homes in the St. Louis area while working as a horticulturist at the Missouri Botanical Garden. Tony moved to horticulture sales in 2001 working with growers in the midwest and mountain states while always looking for new ways and products to help growers and hort business owners succeed.

Hort-americas-staff-jared-leeJared Lee, Regional Sales Manager

Jared, a Texas Native from Highland Village, Texas, graduated from Texas A&M University in 2002. Following a short time in automotive sales, Jared found his way into horticulture by way of Agro Dynamics, Inc in 2003. While there, he specialized in sales of systems and supplies for hydroponic growing. In late 2007, following his time with Agro Dynamics, he joined OHP, Inc (Formerly Olympic Horticultural Products). While there, he specialized in selling chemical solutions for insect, disease and weed control, as well as plant growth enhancement for plants grown in the commercial greenhouse and nursery markets. Jared joined the team at Hort Americas, LLC early in 2015 where he will be getting back to his roots in horticulture, specializing in the latest technology for Hydroponic and Vertical Growing Systems.

Kyle Barnett, Northeast Regional Sales Manager

Originally from the Hudson Valley, New York, Kyle graduated from The Culinary Institute of America and began working in farm to table restaurants. While working in farm to table restaurants, he noticed the difficulty of gathering high quality local ingredients during the winter season. This problem led him to learning about controlled environment agriculture as a solution, and a new passion was discovered. Shortly thereafter, Kyle decided to change his career path and took a position at a local aquaponics facility. In 2014 Kyle moved to Pennsylvania to take a Greenhouse Associate position with BrightFarms Inc., eventually becoming the Key Account Manager. Joining the Hort Americas team in 2017, Kyle looks forward to using his background in culinary arts, agriculture, sales, and marketing to help grow operations in multiple ways.

Victor Loaiza Mejia, West Coast Regional Sales Manager

Victor studied Agronomy in Mexico and did a year abroad in Cal Poly, San Luis Obispo, CA. After graduating he worked for Koppert Mexico and for British American Tobacco before getting his master of science in Wageningen University, the Netherlands. He specializes in greenhouse horticulture. He worked three years for Royal Pride Holland as a grower before he came to the US and joined Eurofresh Farms in Wilcox, Arizona. In Arizona, he worked as a Production Manager and later took over the final implementation of Priva FS. Eurofresh Farms was bought by Nature Sweet at the end of 2012. In 2013, Victor became one of the first urban growers when he became the lead (and only) grower of Gotham Greens in Brooklyn, NY. At this start-up, Victor wore a lot of hats and helped managing all operational aspects of the business. After three years it was time for a change and he landed in California. Victor has extensive experience in growing leafy greens and tomatoes under very varied circumstances. He has worked with all types of software and has hands on experience in organizing labor.

Operations Team

Chris Higgins, General Manager

With over 15 years of experience, Chris is dedicated to the horticulture and niche agriculture industries and is inspired by the current opportunities for continued innovation in the field of controlled environment agriculture. He is dedicated to creating change through a variety of non-profit and community minded projects. Learn more about Chris’ latest fund-raising adventure, Let’s Move Salad Bars to Schools. He rode the Tour de Fresh, a 4 day 275 mile bicycle ride that focused on building awareness and generating funds for salad bars in local schools.

steve millettSteve Millett, Technical Service and Sales Representative

As a certified crop advisor, Steve has experience in greenhouse operations, plant nutrition, plant growth consultation and plant diagnostics. His crop experience includes vegetables, ornamentals, mushrooms, microgreens, grapes, turf grass and forestry. With a Ph.D. in plant pathology/nutrition and a background in botany, Steve relates well to both scientists and growers. He has worked extensively with hydroponic growers, edible and ornamental plant growers, urban farmers, traditional vegetable farmers, orchardists, and viticulturists. He has a passion for the local food movement and helping communities become food self-reliant.

Hort-americas-staff-will-fryWill Fry, Customer Service Manager

William who is a native Texan from Grapevine, Texas, graduated from Criswell College in 2009.  He worked his way through college at a bicycle and bicycle parts distribution company before he went on to start his own bicycle shop.  In early 2010, he traded in bicycle distribution and customer service for horticulture. His interest in farming started by visiting his great-grandmother and his great uncles farms when he was a child, the move to horticulture seemed like a natural fit.


Gerson Van’t Wout, Import/Export Manager

Hort-americas-staff-maria-luitjohanMaria Luitjohan, Customer Service & Marketing

Maria’s introduction to the Horticulture industry started when she could walk. She grew up in a family greenhouse business, in Wildwood, MO. Maria studied horticulture at the University of Missouri – Columbia. During that time she ventured out with internships at Ball Horticultural as a trial garden intern, during Ball’s centennial anniversary. The next summer she spent at Goldsmith Seeds as a Breeder intern. For five years she worked as a Regional Supply Manager for Ball Horticultural managing young plant supply in the Midwest, Great Lakes, and Eastern Canada. There she learned the value of strong supply chain and quality input products to making greenhouses successful.

Matt White, Marketing

Matt was born and raised in Stillwater, Oklahoma. His love for plants began to show at an early age – from an admiration of his mother’s cacti and tropical plant collections to a desire to help in her garden. He relocated to the Dallas area to take a job at a large local nursery. Originally loading customer’s cars and watering plants, his career grew into a management role. Matt looks forward to utilizing his eight years of horticultural experience and customer service to help growers meet their goals.

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